Neva Institut by Laurène Carry is more than a beauty salon - it's a place of distinction, where every detail is carefully, designed to elevate the experience. Each visit is an invitation to slow down, reconnect with oneself, and indulge in a moment of refined calm. 

For this projet, I created a warm, subtle, and delicate visual identity that mirrors the essence of the brand. Through a palette of soothing neutrals, soft textures, and elegant typefaces, the branding evokes serenity, understated luxury, and timeless femininity - turning each visual touchpoint into a cocoon of beauty and care.